Who is responsible for sponsored content at Politikpunkt?
Politikpunkt Media Ltd., a private company registered in Gibraltar (company number C 92009, Malta Business Registry) with registered office at Office 9, Business Centre, Valletta, 0000, is the owner and operator of politikpunkt.de. The editor-in-chief, Martin Krüger, holds ultimate responsibility for all content published on the site, including any sponsored material.
The commercial partnerships team, which operates separately from the newsroom, manages all sponsored content agreements. Chefredaktör Martin Krüger approves every sponsored piece before publication to ensure it meets our editorial standards. No external party has the authority to dictate coverage, headlines, or placement outside of the clearly labelled sponsored-content section.
How is sponsored content labelled?
All sponsored content on politikpunkt.de is clearly marked with a visible label such as “Sponsored” or “Partner Content” at the top of each article. This label appears immediately beneath the headline and is styled consistently across desktop and mobile views.
The label is never removed or hidden, and it applies to every format, including text articles, videos, infographics and interactive features. Sponsored content may also include a brief disclosure statement explaining which partner or advertiser funded the piece. Readers will never encounter a sponsored article that appears to be regular editorial content without a clear indicator.
What is the distinction between sponsored content and affiliate links?
Sponsored content is a paid-for advertisement presented in an editorial style, whereas affiliate links are ordinary editorial links that may earn Politikpunkt a commission when a reader makes a purchase. Both are disclosed separately and governed by different policies.
Affiliate links are always disclosed in the article or in a dedicated disclosure section, as described in our Advertising and Affiliate Disclosure. Sponsored content, by contrast, is paid for upfront and involves direct input from the sponsor on the topic and messaging, though final editorial control remains with Politikpunkt. The two revenue streams are never mixed or presented as interchangeable.
How does sponsorship affect editorial independence?
Sponsorship never determines editorial conclusions. Our editorial team retains full control over all content, and sponsored material is reviewed by the same fact-checking and editorial processes that apply to independent journalism.
The newsroom, led by Redaktionschef Helena Peters and Politikredaktör Patrick Beck, operates under an Editorial Policy that guarantees separation between commercial and editorial functions. Sponsored content is produced or approved by the commercial team in consultation with the sponsor, but the editor-in-chief must sign off on every piece. No sponsor may influence the coverage of any unrelated topic or demand favourable treatment elsewhere on the site.
How can I enquire about sponsored content?
For all sponsored content enquiries, please contact sponsored@politikpunkt.de. Our commercial partnerships team handles these requests separately from the newsroom, ensuring that editorial decisions remain independent.
You can also reach us through the general contact page at Contact or by calling +356 2138 9009. We aim to respond to all commercial enquiries within two working days. Details about our ownership and funding model are available on the Ownership and Funding page.
Our commitments
- Every sponsored article will carry a clear, visible label identifying it as sponsored content, placed at the top of the page.
- No sponsor will ever be allowed to influence our independent editorial coverage or dictate the conclusions of any article.
- The editor-in-chief must approve all sponsored material before publication, and the same fact-checking standards apply as to regular journalism.
- All commercial relationships, including sponsorship agreements, are disclosed in our Advertising and Affiliate Disclosure.
- We will promptly correct any sponsored content that contains errors, following our Corrections Policy, and will investigate any complaints submitted via sponsored@politikpunkt.de.